Steps to a Credible Campaign

Here are 5 Steps to a Credible Campaign, I got them from the October AAF Student Conference...Enjoy!

1. Begin with the end in mind. (purpose, marketing objectives)
2. Always focus on the main marketing message. (avoid message overload)
3. Put the concerns of your audience first.
4. Respect the functional expertise of everyone. (everyone has a function in the process)
5. Establish procedures to monitor progress. (ie. weekly updates)

* Also, remember that your campaign should be capable of being believed and worthy of being viewed.